Legal & Privacy

Elera operates this store and website, including all related information, content, features, tools, products, and services (the“Services”). Elera uses the Shopify platform, which enables us to provide these Services.

If there is a conflict between our store terms and this Privacy Policy, this Policy governs with respect to the collection, processing, and disclosure of your personal information.

By using the Services, you confirm that you have read this Policy and understand how we handle your information.

1. Personal information we collect

By the term “personal information”we mean information that identifies you or can reasonably be linked to you. Depending on how you interact with the Services and where you live, we may process the following categories:

Contact details: name, address, billing and shipping address, phone number, email address.
Financial information: payment card details, transaction information, payment method, and payment confirmations.
Account information: username, password, security questions, settings, and preferences.
Transaction information: products you view, add to cart, buy, return, or exchange, as well as your past transactions.
Communications: information you provide when you contact customer service.
Device information: information about your device, browser, IP address, and other identifiers.
Usage information: information about how you use and navigate the Services.

2. Sources of personal information

We may collect personal information from the following sources:

Directly from you, for example when you create an account, browse the site, make a purchase, or contact us.
Automatically through the Services, including information about your device and through cookies and similar technologies.
From our service providers, who process information on our behalf.
From our partnersor other trusted third parties.

3. How we use your personal information

We may use your personal information for the following purposes:

Providing and improving the Services: fulfilling our contract, processing payments, managing orders, maintaining your account, arranging shipping, returns, and exchanges, and recommending products.
Marketing and advertising: sending advertising by email, text message, or mail, and displaying online ads based on your interests and activity.
Security and fraud prevention: verifying your account, securing payments, and protecting against fraudulent or malicious activity.
Communicating with you: providing customer service, handling your inquiries, and maintaining our business relationship.
Legal purposes: complying with applicable law, handling legal proceedings, and enforcing our terms.

4. How we disclose personal information

We may disclose your personal information to third parties in certain situations, always in accordance with this Policy:

To Shopify and other service providers, who perform tasks on our behalf, such as payment processing, IT operations, data analytics, customer service, cloud storage, and order processing and fulfillment.
To business and marketing partnersto provide personalized advertising. These partners use your information in accordance with their own privacy policies.
When you ask us toor when you consent to it, for example when you share content through social media widgets.
To our affiliateswithin our group of companies.
In connection with business transactions, such as mergers or acquisitions, to comply with legal obligations, or to protect our rights.

5. Our relationship with Shopify

Our Services are hosted byShopify, which collects and processes personal information about your use of and access to the Services. The information you provide may be transferred and shared.

You can find more about how Shopify processes your information and what rights you have atprivacy.shopify.com.

6. Third-party websites and links

Our Services may contain links to websites or platforms operated by third parties. If you click such links, we recommend reading their privacy policies.

We are not responsible for the privacy, security, or content of these external sites, and their inclusion does not mean we endorse them.

7. Children's information

Our Servicesare not intended for childrenand we do not knowingly collect personal information from anyone who is a minor under the laws of their jurisdiction.

If you are the parent or guardian of a child who has provided us with information, please contact us and we will delete it promptly.

8. Data security and retention

Although we use appropriate safeguards, no system is completely impenetrable, and we cannot guarantee absolute security. We recommend that you do not send sensitive information through unsecured channels.

We retain your personal information for as long as necessary to provide the Services, meet legal obligations, resolve disputes, and enforce our agreements and policies.

9. Your rights and choices

Depending on where you live, you may have the following rights regarding your personal information:

The right to knowthe information we hold about you.
The right to deleteyour personal information.
The right to correctinaccurate information.
The right to data portabilityin a structured format.
Managing your communication preferencesand the ability to unsubscribe from marketing emails at any time.

If you area California resident (or live in another US state with privacy laws), you may also have the right to:

opt outof the sale or sharing of your personal information, to limit the use of sensitive personal information,
to withdraw consentwhere processing is based on your consent, and not to be discriminated against for exercising these rights.

You can exercise your rights by contacting us atsupport@try-elera.com. Before we process your request, we may need to verify your identity.

10. Complaints

If you would like to complain about how we handle your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to lodge a complaint withyour state attorney general, the relevant supervisory authority.

11. International data transfers

We may transfer, store, and process your personal informationoutside your country of residence.

Your information is primarily processed in the United States. Where information is transferred internationally, we rely on recognized transfer mechanisms, such asstandard contractual clauses, unless the transfer is to a country with an adequate level of data protection.

12. Changes to this Policy

We may update this Policy from time to time, either because of changes in our practices or for operational, legal, or regulatory reasons.

We will always post the updated version on this page and change the“Last updated”. Where applicable law requires, we will also send you a separate notice.

13. Contact us

If you have questions about our privacy practices or this Policy, or you would like to exercise any of your rights, please contact us.

Email: support@try-elera.com
Address: 8206 Louisiana Blvd NE ste B, Albuquerque, NM, 87113, USA

Under applicable privacy law, these terms are governed by the laws of the State of New Mexico, USA, and we arethe business responsible for your personal informationyour personal information.